WELCOME TO THE FUTURE OF PROTEIN
In our years-long mission to empower people and the planet, we’ve created innovations that have led the category from using 100% rPet recycled plastic bottles and packaging to reducing our plastic usage by hundreds of thousands of pounds to now creating a line using one of the world’s more sustainable protein sources and reducing waste in landfills.
A groundbreaking addition to your nutrition arsenal, our new eco-friendly barley proteins are Upcycled Certified® , Non-GMO certified and stacked with 26 grams of plant-based protein! Coming in three delicious flavors with only 4 grams of sugar each, with gut-supporting prebiotics and immune support*, we’re keeping waste out of landfills, upcycling it into functional fuel, and making it completely delicious.
In a nutshell, we are reducing waste while creating a solution for customers who want higher protein in their RTD drinks without sacrificing flavor or breaking the bank. Gone are the days when buying an eco-friendly product was only available at the highest price point. Our 26g Upcycled Proteins are environmentally friendlier and accessible… just as it should be.
THIS PROTEIN REDUCES WASTE
Brewing beer creates a byproduct called destarched grain that is usually sent to landfills, taking up space and creating mountains of waste. By taking this barley, diverting it from landfills, and upcycling it for its protein content, we are significantly reducing waste. This sustainable practice repurposes co-products that would otherwise be discarded, aligning with the growing consumer demand for eco-friendly products.
MAKING SUSTAINABILITY ACCESSIBLE TO EVERYONE
Recycling barley requires fewer additional resources compared to producing new protein sources from scratch contributing to a smaller environmental footprint.
We know our customers care about quality, sourcing, sustainability, and respecting the environment. The REBBL drinker is someone who votes with their dollar and spends their hard-earned money on products that are produced and transported in alignment with their values. However, buying organic and sustainable products often comes with a significant cost increase. Our 26g upcycled barley proteins are sold at an MSRP on par with products conventionally grown with larger negative environmental impacts. This means that we’re making sustainability more accessible. You can reduce waste and not have to pay more for it.
SNACK SMARTER NOT HARDER
Our 26g Protein RTDs are crafted with a dedication to flavor and texture, ensuring a delicious and satisfying experience in every sip. Unlike other high-protein drinks that can be chalky or gritty, our unique blend of upcycled barley, rice, and pea protein is formulated for superior solubility and smoothness. Our 26g Shakes are a smarter way to snack with each bottle stacked with:
- Upcycled Certified® and Non-GMO barley protein reduces waste
- Superior solubility and smoothness in a high-protein format per serving
- Only 4g sugar in all 3 flavors (Vanilla, Chocolate, and Cookies & Creme)
- Postbiotics supports gut health* with prebiotic fiber from agave inulin. This essential fiber promotes digestive balance.
- Zinc for immune Support
- MCT’s (medium-chain triglycerides) for lasting energy
If you’re serious about your training, recovery, or just plain delicious convenience, REBBL 26g Protein RTDs are a game-changer. Whether you’re an elite athlete, a weekend warrior, or someone committed to products that are better for you and the planet, these RTDs provide the high-quality nutrition you’ve come to know and trust from Rebbl.
Now available at Target. Shop now!
